Kevlaar 7

Kevlaar 7 is an unadulterated dose of reality….the type of wake up call that can change your perspective on life.

In an age when ignorance is a choreographed act developed in marketing meetings, and beef is a carefully planned media tool, it seems that all of our true emcees are put on the backburner, in exchange for fame. But after just one listen to Kevlaar 7’s lyrical talent, intellect, concepts, and insight, it’s clear that this unparalleled MC/Producer is about as real as it gets. Not because of where he is from or how he came to get where he is today, but because of the way he has chosen to articulate himself. Candid, controversial, and visual Kevlaar 7 quickly become one of hip hop’s strongest voices for the people, with his well-crafted rhetoric and street versus reality imagery. Kevlaar 7 has been endorsed by some of the most prominent artists in underground hip hop, as evidenced by his laudable work with the likes of Bronze Nazareth, The Wisemen, Sha Stimuli, Ras Kass, Styles P, George Clinton, Roc Marciano, Inspectah Deck, The GZA, Vast Aire, Killah Priest, Cappadonna, Planet Asia, Kurupt, The RZA and many more…

Attentive of his influence and determined to stay true to his ‘no sugar coating’ mantra, Kevlaar’s music mirrors a life that was under construction and demonstrates a man who speaks to truth because it is all he knows. While others use smoke and mirrors to trick impressionable buyers, it’s Kevlaar’s brutal honesty that keeps his fans coming back for more.

Sadly, Kevlaar 7 passed away battling a rare blood disorder (APS) December 23, 2014. He is loved and remembered by family, friends, and fans.

In Memoriam: Kevlaar 7-The List – Soul Train

There was no one who expressed more pride in my interview with hip-hip producer/artist Bronze Nazareth than his The Wisemen group mate and brother, Kevlaar 7. In fact, the two biggest takeaways from my conversation with the acclaimed Wu-Tang affiliate were the compliments Kevlaar paid me for writing it, the other being Bronze’s attentive eye contact during our conversation.

The Source Remembers Detroit Rapper Kevlaar 7

Detroit rapper/producer Kevlaar 7, Kevin Cross, lost his life to a blood disorder December 23rd Detroit rapper/producer Kevin Cross aka Kevlaar 7, passed away this week in his hometown. He was 37 years old. His work speaks for itself, dropping over a dozen solo projects and appeared on albums from Wu Tang affiliate Bronze Nazareth and Motown’s own Black 7 Productions.

Detroit Rapper Kevlaar 7 Dies, Rappers React on Twitter

The hip-hop community is mourning the loss of Detroit indie rapper and producer Kevlaar 7. According to, the 37-year-old rhymer died from a blood disorder last Tuesday (Dec. 23). Kevlaar 7, whose real name is Kevin Cross, was a member of the Wisemen affiliate and the brother of Wu-Tang Clan affiliate Bronze Nazareth who revealed the sad news on Twitter.